There are many great benefits to optimizing a website for search engines. A short list of them are below.
Enhance a Website’s Exposure
Ever hear the phrase “out of sight, out of mind?”… Exactly. Make it easier for people to find your product or services on major search engines such as Google, Yahoo and Bing to name a few. It’s important to use SEO as part of an online marketing campaign to bring traffic to your website.
Help Customers and Clients Find You
Keyword research is essential. What are your customers / clients searching for? What would they type in the search engine to find you? These are two important questions to ask to evaluate potential keywords to use on a website. Are your services only available locally or are they nationwide? The list goes on and on and so should your leads with the careful and successful keyword selection.
Building Brand Awareness
Online users are more likely to trust a good design and developed website ranking in top positions for the keywords related to the product or service they are seeking. This is one of the reasons search engine also play an important role in building or destroying a brand.
Black Hat Vs White Hat
Some decide to try to “trick” search engines into thinking their content is related to certain keywords when in reality they are not. There is absolutely no reason to do this. To begin with, why attract people to your website who are not seeking you product or service? Chances are they will pay no attention to your site since you don’t have what they want. Secondly, black hat SEO can severely damage a website by search engines completely penalizing a site making it almost impossible to regain its high rankings if it ever acquired them. Good SEO takes time, requires research but will reap great benefits when done correctly.